Use case · For Consumer Insights
Assess product experience in real use, in real homes.
Ship samples, run in-context interviews, capture the moment of first use. Catch friction, surprise, and delight before the launch.
How it works
What the study captures, and what your team gets back.
Sample interview probes
- “Walk me through the first time you used this. What stood out?”
- “What confused you, even slightly?”
- “What did you expect that wasn't there?”
- “Would you buy this again at the price you saw?”
What you get
- In-use friction map with timestamped clips
- Sentiment trajectory across first-use, day-of, week-of
- Theme breakdown: surprise, delight, blockers
- Verbatim list of "stop, fix, keep" recommendations
The comparison
Why Autentic is the leading research platform.
Other research platforms
- Lab tests that miss real-context behavior
- Notes-only summaries from moderator
- Long agency lead times to ship samples + recruit
- In-home interviews capture lived use
- Video clips of the actual moment of friction
- Recruit in days, ship from your fulfillment, ready to interview
Frequently asked questions
How fast can the study run?
A typical 60-participant study completes in 3 to 5 business days. Smaller, focused studies land in 24 to 48 hours.
Who runs the interviews?
Autentic's AI moderator runs voice and video interviews 24/7, in 40+ languages. The AI follows your brief, asks adaptive follow-ups, and probes for the why.
Can I review participant footage and transcripts?
Yes. Every interview is recorded with participant consent. Transcripts are searchable and themes are timestamped to the source moment in the video.
How is participant data secured?
GDPR-compliant by default. SOC 2 Type II and ISO 27001. Documented consent, encrypted in transit and at rest.