Use case · For Consumer Insights
Understand exactly how perception shifts over time.
A continuous brand health tracker that goes beyond aided scores. Awareness, consideration, image and attributes, the brand funnel, NPS and post-campaign attribution — measured the same way every wave, with the verbatim that explains why the numbers move.
How it works
What the study captures, and what your team gets back.
Sample interview probes
- “When you think about [category], which brands come to mind first? (top of mind)”
- “Would you consider [brand] for your next purchase? Why or why not?”
- “Which words best describe [brand]: quality, closeness, healthy, trustworthy, fair price, sustainable?”
- “How likely are you to recommend [brand] to a friend or colleague? Why?”
- “Have you seen any [brand] advertising recently? What do you remember? Whose ad was it?”
What you get
- Brand funnel wave over wave: awareness → consideration → trial → use → repurchase → recommendation
- Top-of-mind and aided awareness with competitive set comparison
- Image and attribute map (quality, closeness, health, trust, price, sustainability) tracked over time
- NPS / recommendation score with verbatim drivers
- Post-campaign module: ad recall, correct brand attribution, message takeaway
- Wave-over-wave readout deck with the verbatim behind every score movement
The comparison
Why Autentic is the leading research platform.
Other research platforms
- Annual tracker that misses mid-year shifts
- Closed-ended scores with no story
- Ad recall with no traceable verbatim
- Tracker fees of $80k+ per year
- Continuous waves: monthly, quarterly, or post-campaign
- Voice probes that explain why every score moved
- Ad recall + correct attribution + verbatim of what the consumer actually remembered
- Continuous tracking at a fraction of legacy cost
Frequently asked questions
How fast can the study run?
A typical 60-participant study completes in 3 to 5 business days. Smaller, focused studies land in 24 to 48 hours.
Who runs the interviews?
Autentic's AI moderator runs voice and video interviews 24/7, in 40+ languages. The AI follows your brief, asks adaptive follow-ups, and probes for the why.
Can I review participant footage and transcripts?
Yes. Every interview is recorded with participant consent. Transcripts are searchable and themes are timestamped to the source moment in the video.
How is participant data secured?
GDPR-compliant by default. SOC 2 Type II and ISO 27001. Documented consent, encrypted in transit and at rest.