Autentic vs In-Depth Interviews
IDI-grade depth, with the scale a researcher can't match.
A senior moderator can run 4 to 6 in-depth interviews a week. Autentic's AI moderator runs hundreds in parallel, with the same probing depth.
Autentic vs In-Depth Interviews
Side by side: Autentic vs In-Depth Interviews.
In-Depth Interviews
- 4 to 6 IDIs per researcher per week
- Manual transcript coding
- Single-moderator availability constraint
- High per-interview cost
- Hundreds of IDIs in parallel
- Automatic theme synthesis
- 24/7 AI moderator across timezones
- Platform pricing covers the cohort
Why teams switch
Three reasons teams move from In-Depth Interviews to Autentic.
Reason 01
Hundreds in parallel
AI moderator runs interviews 24/7 across timezones. Hundreds of IDIs in the time it takes to schedule a dozen.
Reason 02
Adaptive probing
AI follows your discussion guide and probes when answers are shallow. Same craft as a senior moderator.
Reason 03
Synthesis on close
Themes, segments, and verbatim are ready when the cohort closes. No 2-week analysis lag.
Frequently asked questions
How fast can a study run?
Most consumer studies complete in 3 to 5 business days. Sprint diligence with a tight expert sample lands in 24 to 48 hours.
How does Autentic source participants?
Proprietary panel of consumers and industry experts (operators, ex-employees, category specialists), screened in-platform across 40+ markets.
Can I review the raw footage and transcripts?
Yes. Every interview is recorded with consent and fully transcribed. Themes are timestamped to the source moment in the video.
How does pricing work?
Per-study or annual platform pricing depending on volume. Annual seats include unlimited studies. Use the calculator or book a demo for a tailored quote.