Use case · For Consumer Insights
Validate new products before launch.
Test concepts, packs, and messaging with real target buyers. Get the verbatim, the why behind preference, and the variants to drop — all before the launch window closes.
How it works
What the study captures, and what your team gets back.
Sample interview probes
- “Which of these concepts feels most relevant to your life right now, and why?”
- “What was the first thing you noticed on the pack? What was confusing?”
- “If you saw this on shelf, what would stop you from picking it up?”
- “Which of these would you actually buy this month, at this price?”
What you get
- Top concept with quantified preference and confidence interval
- Verbatim "why I prefer X" highlights for each concept
- Theme map: appeal drivers, blockers, surprises
- Stakeholder-ready highlight reel and one-page narrative
The comparison
Why Autentic is the leading research platform.
Other research platforms
- Six-week agency cycles to test three concepts
- Survey scores with no qualitative depth
- Generic sample with weak category fit
- Decks that bury the verbatim
- $30k+ per concept-test wave
- Test five concepts in five days
- Voice and video probes with the why behind every preference
- Screened in-platform for real target buyers
- Highlight reels and themes traceable to source footage
- Roughly 70% lower per-wave cost
Frequently asked questions
How many concepts can I test in one study?
Up to 8 concepts per study with statistical comparison. Most teams test 3 to 5 for cleanest signal.
How fast can the study run?
A typical 60-participant study completes in 3 to 5 business days. Smaller, focused studies land in 24 to 48 hours.
Who runs the interviews?
Autentic's AI moderator runs voice and video interviews 24/7, in 40+ languages. The AI follows your brief, asks adaptive follow-ups, and probes for the why.
Can I review participant footage and transcripts?
Yes. Every interview is recorded with participant consent. Transcripts are searchable and themes are timestamped to the source moment in the video.
How is participant data secured?
GDPR-compliant by default. SOC 2 Type II and ISO 27001. Documented consent, encrypted in transit and at rest.