Use case · For Consumer Insights
Understand churn drivers and customer needs at scale.
Continuous voice-of-customer programs that surface the real reasons behind churn, downgrade, and renewal. Ship to product, retention, and pricing teams every cycle.
How it works
What the study captures, and what your team gets back.
Sample interview probes
- “Walk me through the moment you decided to cancel.”
- “What would have kept you on the plan you had?”
- “When did you first feel the product wasn't worth what you were paying?”
- “What is the one thing you'd want us to know about your experience?”
What you get
- Top churn drivers ranked by impact
- Theme map: pricing, product, support, fit
- Verbatim quotes routed to product, retention, and pricing teams
- Quarterly trend report with intervention suggestions
The comparison
Why Autentic is the leading research platform.
Other research platforms
- Exit survey with no follow-up
- Churn data without customer voice
- Annual VOC project
- Conversational AI follow-ups that probe the real why
- Behavioral data linked to verbatim and timestamped video
- Continuous, monthly cadence
Frequently asked questions
How fast can the study run?
A typical 60-participant study completes in 3 to 5 business days. Smaller, focused studies land in 24 to 48 hours.
Who runs the interviews?
Autentic's AI moderator runs voice and video interviews 24/7, in 40+ languages. The AI follows your brief, asks adaptive follow-ups, and probes for the why.
Can I review participant footage and transcripts?
Yes. Every interview is recorded with participant consent. Transcripts are searchable and themes are timestamped to the source moment in the video.
How is participant data secured?
GDPR-compliant by default. SOC 2 Type II and ISO 27001. Documented consent, encrypted in transit and at rest.