Autentic vs Ethnographies
In-context depth, without the field-team cost.
Ethnographic studies are uniquely deep — and uniquely expensive. Autentic captures in-home, in-use moments through participant video at a fraction of the cost.
Autentic vs Ethnographies
Side by side: Autentic vs Ethnographies.
Ethnographies
- 6 to 12 households per study
- $60k+ per ethnographic project
- Travel, scheduling, field-team overhead
- Slow synthesis from field notes
- Hundreds of in-context video moments
- Platform pricing, repeatable per category
- Fully remote with structured prompts
- Theme synthesis on study close
Why teams switch
Three reasons teams move from Ethnographies to Autentic.
Reason 01
In-context video at scale
Participants record their own moments of use, with structured prompts. Hundreds of in-context videos per study.
Reason 02
No field team needed
Studies run remotely. No travel, no scheduling, no per-day field-team rates.
Reason 03
Synthesis across the cohort
Themes and friction maps drawn from hundreds of clips, not eight household visits.
Frequently asked questions
How fast can a study run?
Most consumer studies complete in 3 to 5 business days. Sprint diligence with a tight expert sample lands in 24 to 48 hours.
How does Autentic source participants?
Proprietary panel of consumers and industry experts (operators, ex-employees, category specialists), screened in-platform across 40+ markets.
Can I review the raw footage and transcripts?
Yes. Every interview is recorded with consent and fully transcribed. Themes are timestamped to the source moment in the video.
How does pricing work?
Per-study or annual platform pricing depending on volume. Annual seats include unlimited studies. Use the calculator or book a demo for a tailored quote.