Use case · For Consulting & Investors
Read brand and category trends directly from the source.
Consumers, operators, and category specialists tell you where the category is moving — before it shows up in syndicated data. Continuous signal you can route to the deal team or operating partner.
How it works
What the study captures, and what your team gets back.
Sample interview probes
- “What brands feel like they're winning in this category right now?”
- “Where is the category losing relevance for you?”
- “What would make you switch from your current brand this year?”
- “What do operators in this category complain about most?”
What you get
- Brand momentum index with verbatim drivers
- Category trend map: rising, fading, stable themes
- Switch triggers ranked by frequency and impact
- Quarterly competitive briefing for the deal or operating team
The comparison
Why Autentic is the leading research platform.
Other research platforms
- Syndicated data lagging six to twelve months
- Trade-press scanning with no quantification
- Bespoke competitive studies per request
- Real consumer and operator voice this month
- Themes ranked, sourced, and timestamped
- Continuous tracking with on-demand deep dives
Frequently asked questions
How fast can the study run?
Diligence sprints with a tight expert sample land in 24 to 48 hours. Full consumer + expert mixes complete in 3 to 5 business days.
Who runs the interviews?
Autentic's AI moderator runs voice and video interviews 24/7, in 40+ languages. The AI follows your brief, asks adaptive follow-ups, and probes for the why.
Can I review participant footage and transcripts?
Yes. Every interview is recorded with participant consent. Transcripts are searchable and themes are timestamped to the source moment in the video.
How is participant data secured?
GDPR-compliant by default. SOC 2 Type II and ISO 27001. Documented consent, encrypted in transit and at rest.