Autentic vs Surveys
Surveys give you scale. Autentic gives you scale with the why.
Multiple-choice answers tell you what people picked. Voice and video probes tell you why — and at the same scale.
Autentic vs Surveys
Side by side: Autentic vs Surveys.
Surveys
- Multiple-choice and short text fields
- Survey fatigue at 5 minutes
- Manual coding of open-ended answers
- Aggregate scores without the why
- Voice and video probes with adaptive follow-ups
- 8 to 15-minute interviews with high engagement
- Automatic theme synthesis with verbatim links
- Themes and quotes that explain the score
Why teams switch
Three reasons teams move from Surveys to Autentic.
Reason 01
Open-ended, conversational
AI moderator asks adaptive follow-ups, probes for the why, and captures the verbatim a survey collapses to a checkbox.
Reason 02
Voice and video, not just text
Hear the hesitation, see the reaction. Survey text fields lose what tone and expression carry.
Reason 03
Automatic synthesis to themes and quotes
No manual coding. Themes, quotes, and segment cuts are ready when the study closes.
Frequently asked questions
How fast can a study run?
Most consumer studies complete in 3 to 5 business days. Sprint diligence with a tight expert sample lands in 24 to 48 hours.
How does Autentic source participants?
Proprietary panel of consumers and industry experts (operators, ex-employees, category specialists), screened in-platform across 40+ markets.
Can I review the raw footage and transcripts?
Yes. Every interview is recorded with consent and fully transcribed. Themes are timestamped to the source moment in the video.
How does pricing work?
Per-study or annual platform pricing depending on volume. Annual seats include unlimited studies. Use the calculator or book a demo for a tailored quote.