Use case · For Consulting & Investors
Validate consumer demand and product-market fit on a deal clock.
Talk to real consumers AND industry experts (operators, ex-employees, category specialists) in 24 to 48 hours. Defensible evidence the IC can audit, at a fraction of expert-network cost.
How it works
What the study captures, and what your team gets back.
Sample interview probes
- “How would you describe demand in this category right now?”
- “Where are the unmet needs the leader isn't addressing?”
- “What would make you (or your team) switch suppliers in the next 12 months?”
- “What is the realistic ceiling on this brand's share?”
What you get
- Demand signal: strong / moderate / weak with confidence
- Source mix: consumers vs operators vs ex-employees vs specialists
- Top risks with verbatim and timestamped source clips
- IC-ready one-page narrative with traceable claims
The comparison
Why Autentic is the leading research platform.
Other research platforms
- GLG / AlphaSights at $1k+/hour, no transcript
- Diligence consultants on 4 to 6-week timelines
- Consumer surveys with no operator depth
- Recorded, transcribed, synthesized at a fraction of the cost
- Sprint diligence in 24 to 48 hours
- Consumers AND industry experts on one platform
Frequently asked questions
How fast can the study run?
Diligence sprints with a tight expert sample land in 24 to 48 hours. Full consumer + expert mixes complete in 3 to 5 business days.
Who runs the interviews?
Autentic's AI moderator runs voice and video interviews 24/7, in 40+ languages. The AI follows your brief, asks adaptive follow-ups, and probes for the why.
Can I review participant footage and transcripts?
Yes. Every interview is recorded with participant consent. Transcripts are searchable and themes are timestamped to the source moment in the video.
How is participant data secured?
GDPR-compliant by default. SOC 2 Type II and ISO 27001. Documented consent, encrypted in transit and at rest.