For Consumer Insights
Concept Test
Validate new products before launch
Talk to real consumers and industry experts. In days.
Autentic AI finds your participants, conducts in-depth interviews, and delivers actionable insights in hours, not weeks.
Concept test
Man, 45, Madrid
Real participant: Concept test. Man, 45, Madrid.
The platform, end to end
From brief to insight, in five steps.
Built for the questions you actually ask
Nine use cases. Every research question, answered in days.
For Consumer Insights
Brand Perception
Analyze brand perception shifts over time
For Consumer Insights
Value-Based Pricing
Measure willingness to pay / price sensitivity
For Consumer Insights
Product Testing
Assess product experience in real use
For Consumer Insights
Voice of Customer
Understand churn drivers and customer needs
For Consulting & Investors
Pre-deal Diligence
Validate consumer demand and product-market fit
For Consulting & Investors
Portfolio Optimization
Discover untapped opportunities across portfolio companies
For Consulting & Investors
Go-to-market
Shape client recommendations with real-world consumer input
For Consulting & Investors
Competitive Intelligence
Understand brand perception and category trends directly from the source
The comparison
Why Autentic is the leading research platform.
Other research platforms
- Weeks to months from brief to readout
- Consumers only — no industry experts
- Capped at 8 to 20 interviews, one language per study
- Notes and summaries that miss the why
- Costs $30k to $100k per study, opaque recruiting
- Days from brief to readout
- Consumers AND industry experts on one platform
- Hundreds of interviews in parallel, 40+ languages end-to-end
- Verbatim, video, and traceable claims
- Roughly 70% lower cost, proprietary panel screened in-platform
Solutions
Designed for Your Sector
From consumer brands shipping faster than the agency cycle to investors running diligence on a deal clock, Autentic gives every team field-grade consumer and expert evidence in days.
Fast Moving Consumer Goods (FMCG)
Consumer-goods teams shipping faster than the agency cycle allows.
Health & Pharma
Patient and HCP voice on conditions, treatments, and adherence.
Media & Entertainment
Audience reactions, content testing, and franchise health signals.
Tech
Voice of user signals on product, pricing, and positioning.
Our certifications
Enterprise-grade security, by default.
Real participants and real customer data demand real safeguards. Autentic is built to meet the standards your legal and security teams will ask about.
GDPR
Advanced privacy standards for the protection of personal data.
Europe001
SOC 2 Type II
Verified security practices for enterprise-grade data protection.
Security002
ISO 27001
Global excellence in information security management.
Global003
Participant Consent
Documented, revocable consent for every interview, every transcript.
Research004
Frequently asked questions
What is Autentic and how does it work?
Autentic is an AI-powered qualitative research platform that helps teams collect deep customer insights at scale through conversational AI agents. Instead of surveys or manual interviews, Autentic deploys AI interviewers that conduct real voice or in-product conversations with users. These agents ask adaptive follow-up questions, probe deeper when needed, and capture authentic, human responses. The platform then automatically analyzes conversations to extract themes, emotions, quotes, and actionable insights — reducing research time from weeks to hours.
How is Autentic different from traditional research agencies or survey tools?
Traditional qualitative research is slow, manual, and expensive. Surveys scale, but they lack depth. Autentic combines the depth of qualitative interviews with the scalability of quantitative research. Unlike agencies: • No 6–8 week timelines • No manual moderation • No expensive project-based pricing Unlike surveys: • Not just multiple-choice answers • Real conversations • Real "why" behind the answers Autentic replaces manual qualitative workflows with AI-moderated interviews and automated insight synthesis.
Who uses Autentic and what are the main use cases?
Autentic is used by: • Brand & Marketing teams • Pricing strategy teams • Consumer Insights teams • Innovation & New Ventures • Product, UX & Growth teams Common use cases include: • Concept and product testing • Pricing research (including Van Westendorp studies) • Voice-of-customer programs • User journey validation • Messaging and positioning feedback • Continuous user discovery
Can Autentic replace focus groups or in-depth interviews?
Yes — and go beyond them. Autentic replaces traditional focus groups and 1:1 interviews with scalable AI-moderated conversations. You maintain qualitative depth while removing: • Agency coordination • Long recruitment cycles • Manual analysis • High research costs You can interview hundreds of participants in days instead of weeks, without losing contextual richness.
Is Autentic compliant with data privacy and security regulations?
Absolutely. Autentic is built with enterprise-grade security and GDPR compliance at its core. Participant consent, secure data storage, and anonymization mechanisms are integrated by default. We work with enterprise clients who require strict compliance standards.
How fast can I get insights with Autentic?
You can launch a study in minutes and start receiving insights within hours. Autentic reduces time-to-insight from 6–8 weeks to a few days — or even same-day results depending on sample size. The AI automatically handles: • Transcription • Thematic analysis • Emotion detection • Quote extraction • Insight synthesis So your team can focus on decisions, not data processing.