Use case · For Consulting & Investors
Discover untapped opportunities across portfolio companies.
Run continuous customer and category research across the portfolio. Surface white-space, cross-sell, and pricing opportunities the operating team can act on this quarter.
How it works
What the study captures, and what your team gets back.
Sample interview probes
- “What problem in this category is no one solving well?”
- “Who do you actually compare us with when shopping?”
- “What would you pay more for, if it was offered tomorrow?”
- “What category-adjacent product would you most want from this brand?”
What you get
- Category white-space map with sized opportunities
- Cross-sell and adjacency recommendations
- Pricing latitude by segment
- Portfolio-level theme report shared with operating partners
The comparison
Why Autentic is the leading research platform.
Other research platforms
- One-off consulting projects per portco
- No comparable signal across companies
- Per-deal research budgets
- Continuous research across the portfolio on one platform
- Cross-portco theme aggregation and benchmarks
- Annual platform pricing covering unlimited studies
Frequently asked questions
How fast can the study run?
Diligence sprints with a tight expert sample land in 24 to 48 hours. Full consumer + expert mixes complete in 3 to 5 business days.
Who runs the interviews?
Autentic's AI moderator runs voice and video interviews 24/7, in 40+ languages. The AI follows your brief, asks adaptive follow-ups, and probes for the why.
Can I review participant footage and transcripts?
Yes. Every interview is recorded with participant consent. Transcripts are searchable and themes are timestamped to the source moment in the video.
How is participant data secured?
GDPR-compliant by default. SOC 2 Type II and ISO 27001. Documented consent, encrypted in transit and at rest.