For Consumer Insights
Concept Test
Validate new products before launch
For Consumer Insights teams
Concept tests, brand health, pricing — in days, not weeks.
Brief on Monday, present to the board on Friday. AI-led interviews with real consumers, deep enough to defend, fast enough to ship the cycle.
Built for Consumer Insights
See use cases3–5 days
60-participant studies, brief to readout
5 jobs
Concept, brand, pricing, VOC, product
40+
Languages end-to-end
~70%
Lower cost vs agencies
For Insights teams
Five jobs your team runs every quarter.
For Consumer Insights
Brand Perception
Analyze brand perception shifts over time
For Consumer Insights
Value-Based Pricing
Measure willingness to pay / price sensitivity
For Consumer Insights
Product Testing
Assess product experience in real use
For Consumer Insights
Voice of Customer
Understand churn drivers and customer needs
The comparison
Why Autentic is the leading research platform.
Other research platforms
- Agency cycles of 6 to 8 weeks per study
- Tone, behavior, and emotional cues are lost in summaries
- Capped at 8 to 20 interviews, one language per study
- Generic decks that miss the verbatim
- $30k to $100k per study, opaque recruiting
- Days from brief to readout, every cycle
- Voice and video probes capture the why behind every answer
- Hundreds of interviews in parallel, 40+ languages end-to-end
- Highlight reels and a one-page narrative stakeholders read
- 70% lower cost, proprietary panel screened in-platform
Our certifications
Enterprise-grade security, by default.
Real participants and real customer data demand real safeguards. Autentic is built to meet the standards your legal and security teams will ask about.
GDPR
Advanced privacy standards for the protection of personal data.
Europe001
SOC 2 Type II
Verified security practices for enterprise-grade data protection.
Security002
ISO 27001
Global excellence in information security management.
Global003
Participant Consent
Documented, revocable consent for every interview, every transcript.
Research004
Frequently asked questions
How fast can my team move from brief to readout?
A typical 60-participant qualitative study completes in 3 to 5 business days. Concept tests with a smaller sample land in 24 to 48 hours.
Can Autentic replace our agency partner?
For most concept, brand, pricing, VOC, and product testing work — yes. Many teams keep an agency for one or two flagship studies a year and bring everything else in-house through Autentic.
How does it integrate with the rest of our research stack?
Outputs export as PDF, MP4 highlight reels, structured CSV, and a one-page narrative. We integrate with Slack, Notion, and the major CRM and BI tools.
Will my stakeholders trust AI-led interviews?
Every claim links to a timestamp in a real interview. Stakeholders can play the verbatim, see the participant, and read the transcript. The evidence trail is stronger than a traditional summary deck. Our customers report the same or higher decision confidence vs traditional qual.
Is participant data secure and consented?
GDPR-compliant by default. Documented, revocable consent for every interview. Encrypted in transit and at rest. SOC 2 Type II and ISO 27001.
How does pricing work for an insights team?
Per-study or annual platform pricing depending on study volume. Use the calculator to get a number, or book a demo for a tailored quote.