Use case · For Consumer Insights
Measure willingness to pay and price sensitivity.
Van Westendorp-style pricing studies, with the qualitative why behind every threshold. Find the price point that maximizes margin without losing the buyer.
How it works
What the study captures, and what your team gets back.
Sample interview probes
- “At what price would this product feel so cheap you'd question the quality?”
- “At what price would you start to feel it's a bargain?”
- “At what price does it start to feel expensive but still worth considering?”
- “At what price would you walk away?”
What you get
- Optimal price point with sensitivity range
- Acceptable price range (PSM model)
- Verbatim drivers behind the perceived value
- Segment-level differences (by income, channel, occasion)
The comparison
Why Autentic is the leading research platform.
Other research platforms
- Numeric survey with no perceived-value context
- One blended sample, no segmentation
- Six-week pricing project
- Qualitative voice probes paired with structured pricing model
- Segment-level price sensitivity with verbatim per segment
- Pricing study live in days
Frequently asked questions
How fast can the study run?
A typical 60-participant study completes in 3 to 5 business days. Smaller, focused studies land in 24 to 48 hours.
Who runs the interviews?
Autentic's AI moderator runs voice and video interviews 24/7, in 40+ languages. The AI follows your brief, asks adaptive follow-ups, and probes for the why.
Can I review participant footage and transcripts?
Yes. Every interview is recorded with participant consent. Transcripts are searchable and themes are timestamped to the source moment in the video.
How is participant data secured?
GDPR-compliant by default. SOC 2 Type II and ISO 27001. Documented consent, encrypted in transit and at rest.