Autentic vs Traditional MR
The agency-grade study, without the six-week wait.
Traditional MR firms run great studies — slowly and expensively. Autentic delivers the same evidence quality on a platform timeline and platform pricing.
Autentic vs Traditional MR Firms
Side by side: Autentic vs Traditional MR Firms.
Traditional MR firms
- 4 to 8-week project cycles
- $30k to $100k per study
- Custom analysis per project
- Limited language coverage per project
- Days from brief to readout
- 70% lower per-study cost
- Standardized synthesis with traceable claims
- 40+ languages end-to-end
Why teams switch
Three reasons teams move from Traditional MR Firms to Autentic.
Reason 01
5 days, not 5 weeks
Recruitment, moderation, and analysis happen in-platform. Brief on Monday, board readout on Friday.
Reason 02
Roughly 70% lower per-study cost
Same depth and rigor, on a platform-pricing model. Annual seats include unlimited studies.
Reason 03
Audit-ready evidence
Every claim links to source footage and transcript. Defensible at the board, the IC, or with regulators.
Frequently asked questions
How fast can a study run?
Most consumer studies complete in 3 to 5 business days. Sprint diligence with a tight expert sample lands in 24 to 48 hours.
How does Autentic source participants?
Proprietary panel of consumers and industry experts (operators, ex-employees, category specialists), screened in-platform across 40+ markets.
Can I review the raw footage and transcripts?
Yes. Every interview is recorded with consent and fully transcribed. Themes are timestamped to the source moment in the video.
How does pricing work?
Per-study or annual platform pricing depending on volume. Annual seats include unlimited studies. Use the calculator or book a demo for a tailored quote.