Autentic vs Brand Trackers
Trackers tell you the score. Autentic tells you why it moved.
Legacy trackers ship aggregate scores months later. Autentic runs continuous brand-perception interviews with the verbatim that explains every shift.
Autentic vs Brand Trackers
Side by side: Autentic vs Brand Trackers.
Brand Trackers
- Annual or biannual data drops
- Aggregate scores only
- $80k+ per year per category
- Long lag between fieldwork and report
- Continuous monthly or quarterly waves
- Themes and verbatim explaining the score
- Platform pricing, multi-category coverage
- Themes ready as fieldwork closes
Why teams switch
Three reasons teams move from Brand Trackers to Autentic.
Reason 01
Continuous, not annual
Monthly or quarterly waves, not yearly drops. Catch the shift while you can still act on it.
Reason 02
Verbatim behind every score
Stakeholders read the why behind the movement, not just the line on the chart.
Reason 03
A fraction of legacy tracker cost
Continuous tracking at platform pricing replaces $80k+ annual tracker contracts.
Frequently asked questions
How fast can a study run?
Most consumer studies complete in 3 to 5 business days. Sprint diligence with a tight expert sample lands in 24 to 48 hours.
How does Autentic source participants?
Proprietary panel of consumers and industry experts (operators, ex-employees, category specialists), screened in-platform across 40+ markets.
Can I review the raw footage and transcripts?
Yes. Every interview is recorded with consent and fully transcribed. Themes are timestamped to the source moment in the video.
How does pricing work?
Per-study or annual platform pricing depending on volume. Annual seats include unlimited studies. Use the calculator or book a demo for a tailored quote.