Autentic vs Focus Groups
The depth of focus groups, at the speed of survey software.
Focus groups give you the why, slowly. Surveys give you scale, blindly. Autentic gives you both — voice and video probes with hundreds of participants in days.
Autentic vs Focus Groups
Side by side: Autentic vs Focus Groups.
Focus Groups
- 6 to 10 participants per session
- Groupthink and dominant-voice bias
- 4 to 6 weeks per project
- One language per session
- Manual transcription and analysis
- Hundreds of one-on-one interviews in parallel
- Every participant interviewed individually
- Days from brief to readout
- 40+ languages end-to-end
- Automatic synthesis with traceable claims
Why teams switch
Three reasons teams move from Focus Groups to Autentic.
Reason 01
Hundreds of voices, not eight in a room
Focus groups cap at 6 to 10 voices per session. Autentic runs hundreds of one-on-one AI-moderated interviews in parallel, in 40+ languages.
Reason 02
No groupthink, no dominant voice
Each participant talks one-on-one with the AI moderator. You get every voice — not just the loudest one in the room.
Reason 03
Days, not weeks
Recruitment, moderation, and analysis happen on platform. Brief on Monday, present on Friday.
Frequently asked questions
How fast can a study run?
Most consumer studies complete in 3 to 5 business days. Sprint diligence with a tight expert sample lands in 24 to 48 hours.
How does Autentic source participants?
Proprietary panel of consumers and industry experts (operators, ex-employees, category specialists), screened in-platform across 40+ markets.
Can I review the raw footage and transcripts?
Yes. Every interview is recorded with consent and fully transcribed. Themes are timestamped to the source moment in the video.
How does pricing work?
Per-study or annual platform pricing depending on volume. Annual seats include unlimited studies. Use the calculator or book a demo for a tailored quote.