For Consumer Insights
Concept Test
Validate new products before launch
Industry · For Consumer Insights
Audience reactions, content testing, and franchise health signals.
Test trailers, episodes, posters, and IP concepts with target audiences in days. Catch the emotional reaction camera and survey both miss.
Why media & entertainment teams switch
Today vs with Autentic.
Today
- Test screenings expensive and slow to recruit
- Survey scores miss the emotional moment
- No quick read on franchise health between releases
- Hard to target niche fandoms without specialist agencies
With Autentic
- In-context reactions to trailers, posters, and clips, recorded in voice and video
- Continuous franchise health tracking, on demand
- Niche fandom screening in-platform
- Highlight reels for the marketing and creative teams
Built for the questions you actually ask
Nine use cases. Every research question, answered in days.
For Consumer Insights
Brand Perception
Analyze brand perception shifts over time
For Consumer Insights
Value-Based Pricing
Measure willingness to pay / price sensitivity
For Consumer Insights
Product Testing
Assess product experience in real use
For Consumer Insights
Voice of Customer
Understand churn drivers and customer needs
The comparison
Why Autentic is the leading research platform.
Other research platforms
- Weeks to months from brief to readout
- Consumers only — no industry experts
- Capped at 8 to 20 interviews per study
- Notes and summaries that miss the why
- $30k to $100k per study
- Days from brief to readout
- Consumers AND industry experts on one platform
- Hundreds of interviews in parallel, 40+ languages
- Verbatim, video, and traceable claims
- Roughly 70% lower per-study cost
Frequently asked questions
How fast can we run a study?
A typical 60-participant study completes in 3 to 5 business days. Smaller, focused studies in 24 to 48 hours.
How does Autentic source participants in our category?
Proprietary panel screened in-platform. Consumers across 40+ markets. Industry experts include operators, ex-employees, and category specialists.
Is the data secure for enterprise use?
GDPR-compliant by default. SOC 2 Type II and ISO 27001. Documented consent, encrypted in transit and at rest.
How do you price for our team?
Per-study or annual platform pricing depending on study volume. Use the calculator or book a demo.