For Consumer Insights
Concept Test
Validate new products before launch
Industry · For Consumer Insights
Ship the cycle. Defend the call. Brief on Monday, present on Friday.
Concept tests, brand health, pricing, and shopper studies in days — across every market your team operates in.
Why fmcg teams switch
Today vs with Autentic.
Today
- Agency cycles of 6 to 8 weeks per concept wave
- Tracker fees of $80k+ per year, with months between data drops
- Survey scores stripped of the verbatim that moves stakeholders
- Limited to one or two markets per project
With Autentic
- Concept-test wave from brief to readout in 5 days
- Continuous brand health at a fraction of legacy tracker cost
- Voice and video probes in 40+ languages, end-to-end
- Highlight reels and a one-page narrative the board reads
Built for the questions you actually ask
Nine use cases. Every research question, answered in days.
For Consumer Insights
Brand Perception
Analyze brand perception shifts over time
For Consumer Insights
Value-Based Pricing
Measure willingness to pay / price sensitivity
For Consumer Insights
Product Testing
Assess product experience in real use
For Consumer Insights
Voice of Customer
Understand churn drivers and customer needs
The comparison
Why Autentic is the leading research platform.
Other research platforms
- Weeks to months from brief to readout
- Consumers only — no industry experts
- Capped at 8 to 20 interviews per study
- Notes and summaries that miss the why
- $30k to $100k per study
- Days from brief to readout
- Consumers AND industry experts on one platform
- Hundreds of interviews in parallel, 40+ languages
- Verbatim, video, and traceable claims
- Roughly 70% lower per-study cost
Frequently asked questions
How fast can we run a study?
A typical 60-participant study completes in 3 to 5 business days. Smaller, focused studies in 24 to 48 hours.
How does Autentic source participants in our category?
Proprietary panel screened in-platform. Consumers across 40+ markets. Industry experts include operators, ex-employees, and category specialists.
Is the data secure for enterprise use?
GDPR-compliant by default. SOC 2 Type II and ISO 27001. Documented consent, encrypted in transit and at rest.
How do you price for our team?
Per-study or annual platform pricing depending on study volume. Use the calculator or book a demo.