Use case · For Consumer Insights
Track brand perception shifts over time.
Monthly or quarterly brand health, in real consumer voice. Track unaided associations, emotional drivers, and competitive positioning with the verbatim that decks usually flatten.
How it works
What the study captures, and what your team gets back.
Sample interview probes
- “When you think about [brand], what comes to mind first?”
- “How would you describe [brand] to a friend in one sentence?”
- “Which other brands feel most similar? Most different?”
- “What would make you switch to or away from [brand] this year?”
What you get
- Trend chart: associations, emotional drivers, NPS analog
- Competitive positioning map with verbatim quotes
- Top theme shifts vs prior wave (with source clips)
- Quarterly readout deck and one-page narrative for the leadership team
The comparison
Why Autentic is the leading research platform.
Other research platforms
- Annual tracker that misses mid-year shifts
- Closed-ended survey scores only
- Aggregate scores with no story
- Tracker fees of $80k+ per year
- Continuous tracking, monthly or quarterly waves
- Unaided voice probes captured at scale
- Themes and verbatim that explain the score movement
- Continuous tracking at a fraction of legacy cost
Frequently asked questions
How fast can the study run?
A typical 60-participant study completes in 3 to 5 business days. Smaller, focused studies land in 24 to 48 hours.
Who runs the interviews?
Autentic's AI moderator runs voice and video interviews 24/7, in 40+ languages. The AI follows your brief, asks adaptive follow-ups, and probes for the why.
Can I review participant footage and transcripts?
Yes. Every interview is recorded with participant consent. Transcripts are searchable and themes are timestamped to the source moment in the video.
How is participant data secured?
GDPR-compliant by default. SOC 2 Type II and ISO 27001. Documented consent, encrypted in transit and at rest.